If you decide to market your home business products using Pay per click, then
you may find it very profitable if you use the following strategy to sell
your products online.
When using PPC make list building your priority. Fortunately, you can use a
separate website or squeeze page to achieve this. However, as soon as you get
people to your email list follow up on them.
When you are using keywords to target your prospects, avoid using general
keywords that others in your market may be using. For instance if you are
selling a weight management product, it will not be economical for you to use
‘lose weight’ as your keyword as most of your competitors are already
targeting keywords like this.
It is better that you try as much as you can to use phrased keywords that is
as tightly focused on the function of the product you are trying to sell. For instance, you may use keywords like; ‘children’s weight loss’, or ‘low
calorie foods’. This type of keywords are highly focused and maybe the type
your prospects are searching for.
This type of keywords also have lower PPC cost and will generate more sales
for you. The only drawbacks is that you may not have as much clicks as the
popular highly priced keywords that are general. However, the traffic you get from the phrased keywords will generate more qualified leads and sales.
When you have this at the back of your mind. Just design a good squeeze page
for collecting leads. Implement the products sales website as the Thank you
page for all your prospects who enters their names and emails. So that they
will be directed to the products sales website as soon as they come to your
website to get your free product.