If you decide to market your home business products using Pay per click, then you may find it very profitable if you use the following strategy to sell your products online.
When using PPC make list building your priority. Fortunately, you can use a separate website or squeeze page to achieve this. However, as soon as you get people to your email list follow up on them.
When you are using keywords to target your prospects, avoid using general keywords that others in your market may be using. For instance if you are selling a weight management product, it will not be economical for you to use ‘lose weight’ as your keyword as most of your competitors are already targeting keywords like this.
It is better that you try as much as you can to use phrased keywords that is as tightly focused on the function of the product you are trying to sell. For instance, you may use keywords like; ‘children’s weight loss’, or ‘low calorie foods that is a popular niche now a days, with sites as reportshealthcare.com/ selling the right supplements for this.
This type of keywords also have lower PPC cost and will generate more sales for you. The only drawbacks is that you may not have as much clicks as the popular highly priced keywords that are general. However, the traffic you get from the phrased keywords will generate more qualified leads and sales.
When you have this at the back of your mind. Just design a good squeeze page for collecting leads. Implement the products sales website as the Thank you page for all your prospects who enters their names and emails. So that they will be directed to the products sales website as soon as they come to your website to get your free product.